{"title":"Born In The East","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eCH.01 — BORN IN THE EAST\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe first apparel chapter from EastSide.\u003c\/p\u003e\n\u003cp\u003eBorn In The East represents where everything began — the place, the culture, and the community that shaped EastSide from the start.\u003c\/p\u003e\n\u003cp\u003eBuilt around premium essentials, signature EPR embroidery, and understated details, the collection turns the identity of the East into pieces designed to be worn far beyond it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBorn in the East. Built for the culture.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"bite-001-red","title":"BITE.001 RED","description":"\u003cp\u003e\u003cspan\u003eBorn In The East — Red\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA statement piece from the first EastSide apparel chapter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe BITE.001 shirt is built around the identity that started it all — the East. Finished in EastSide red, the piece combines a clean EPR embroidery in the front with a bold Reflective EASTSIDE in the back,  designed to represent where the movement began.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Premium heavyweight cotton\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Signature EPR front embroidery \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Large EASTSIDE back reflective graphic\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Red EPR hem label\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Premium unisex fit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBorn in the East. Built for the culture.\u003c\/span\u003e\u003c\/p\u003e","brand":"EastSide PR","offers":[{"title":"Default Title","offer_id":50105008226581,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/3133\/3909\/files\/C9692A1D-949E-4165-894F-E4E471F4097A.png?v=1787177790"},{"product_id":"bite","title":"BITE.001 BLACK","description":"\u003cdiv class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) pb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\"\u003e\n\u003cdiv class=\"flex min-h-0 grow flex-col text-sm\"\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--sticky-padding-top)\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pt-12 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden items-end rtl:items-start\"\u003e\n\u003cdiv class=\"flex flex-col w-fit max-w-(--user-chat-width,70%) items-start self-end rtl:items-end rtl:self-start\"\u003e\n\u003cdiv class=\"corner-superellipse\/0.98 relative min-w-0 overflow-hidden rounded-[22px] px-4 py-2.5 leading-6 user-message-bubble-color w-full\"\u003e\n\u003cdiv class=\"A_HxFq_root\"\u003e\n\u003cdiv id=\"_r_r9_\" class=\"A_HxFq_content\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp\u003e\u003cstrong\u003eBorn In The East — BLACK\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA statement piece from the first EastSide apparel chapter.\u003c\/p\u003e\n\u003cp\u003eThe BITE.001 Tee is built around the identity that started it all — the East. Finished in signature EastSide red, the piece features clean EPR embroidery at the front and a bold reflective EASTSIDE graphic across the back, representing where the movement began.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e• Premium heavyweight cotton\u003cbr\u003e• Signature EPR front embroidery\u003cbr\u003e• Large reflective EASTSIDE back graphic\u003cbr\u003e• Signature red EPR hem label\u003cbr\u003e• Premium unisex fit\u003c\/p\u003e\n\u003cp\u003eBorn in the East. Built for the Culture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"EastSide PR","offers":[{"title":"Default Title","offer_id":50108289548565,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/3133\/3909\/files\/D1D21633-0F51-49CB-B5D7-B8F984310945.png?v=1787177790"},{"product_id":"bite-1","title":"BITE.001 HOODIE","description":"\u003cp\u003eBITE.001 — HOODIE\u003c\/p\u003e\n\u003cp\u003eThe first hoodie from EastSide.\u003c\/p\u003e\n\u003cp\u003eThe BITE.001 Hoodie represents where the story began — the East. Built with a premium heavyweight construction, the piece features clean EPR embroidery at the front, a bold EASTSIDE graphic across the back, and signature details that connect it to the origin of the brand.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e• Premium heavyweight construction\u003cbr\u003e• Signature EPR front embroidery\u003cbr\u003e• Large EASTSIDE back graphic\u003cbr\u003e• Born In The East detailing\u003cbr\u003e• Signature red EPR hem label\u003cbr\u003e• Double-layer hood\u003cbr\u003e• Kangaroo pocket\u003cbr\u003e• Ribbed cuffs and waistband\u003cbr\u003e• Premium unisex fit\u003c\/p\u003e\n\u003cp\u003eBorn in the East. Built for the culture.\u003c\/p\u003e","brand":"EastSide PR","offers":[{"title":"Default Title","offer_id":50108290269461,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/3133\/3909\/files\/BD26EF9F-9B0A-4036-8D1D-700984A2BCA2.png?v=1787177791"},{"product_id":"bite-2","title":"BITE.001 SNAPBACK","description":"\u003cp\u003eBITE.001 — SNAPBACK\u003c\/p\u003e\n\u003cp\u003eA signature headwear piece from the first EastSide apparel chapter.\u003c\/p\u003e\n\u003cp\u003eThe BITE.001 Snapback brings the Born In The East identity into a structured, premium silhouette. Built around clean contrast and understated branding, it features a raised EPR logo at the front with signature details throughout that connect the piece back to where EastSide began.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e• Structured 6-panel construction\u003cbr\u003e• Premium cotton twill\u003cbr\u003e• 3D puff EPR front embroidery\u003cbr\u003e• BORN IN THE EAST side detailing\u003cbr\u003e• SINCE 2023 rear embroidery\u003cbr\u003e• Signature EPR woven label\u003cbr\u003e• Contrasting brim and underbrim\u003cbr\u003e• Adjustable snapback closure\u003c\/p\u003e\n\u003cp\u003eBorn in the East. Built for the culture.\u003c\/p\u003e","brand":"EastSide PR","offers":[{"title":"Default Title","offer_id":50108290728213,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/3133\/3909\/files\/389F869D-891F-4468-85E0-9008FE29798F.png?v=1787177790"}],"url":"https:\/\/a49fef.myshopify.com\/collections\/born-in-the-east.oembed","provider":"EastSide PR","version":"1.0","type":"link"}